When it comes to buying or selling property, nothing says serious quite like a deadline.
As a buyer, an auction gives you a clear signal: this property is selling. Not maybe. Not “we’ll see.” Not “contact agent.” It creates certainty, clarity, and above all - confidence.
Doing things the right way, in real estate, means the transparent way.
Why Auctions Win
In an industry cluttered with vague pricing, misdirection, and half-hearted campaigns, auction is the only method that strips away the noise. It is the most transparent way to buy property because it is clear who the competition is, you can then act with confidence and know exactly where you stand. There is no guesswork - just facts, timing, and results.
Buyers know when the auction is. They know the terms. And crucially, they know the seller is serious. That matters. It brings focus and trust to the transaction - two things sorely lacking in most property deals.
In Queensland, Price Guides Are Illegal - But That Does Not Mean You Are in the Dark
By law, Queensland agents are not allowed to publish price guides for auction properties. But that does not mean buyers are left blind. Providing accurate, relevant, and timely market activity reports that outline comparable sales gives real insight into market value. Then there are not guesses. Only facts - and buyers value them highly.
We have been doing this for almost a decade, and we have near 100% success selling under our perfected auction system. That is because we do the work: we give buyers the data they need to decide, we engage the right audience early, and we set campaigns up for success from day one.
Why Buyers Trust Fisher Auctions
A Fisher auction gives buyers three things they rarely get elsewhere:
· Relevant sales data that helps them determine value
· A fixed sale date, which removes uncertainty and prevents drawn-out negotiations
· Market confirmation, because buyers can see exactly what others are willing to pay
It is simple: people are more willing to act when they know a property is genuinely for sale, there is a clear timeline, and their competition is visible.
Why Serious Sellers Choose Auction
If you are genuinely looking to sell, auction should be your first - and only - choice. It condenses your campaign timeframe. It compels readiness from buyers. And it removes the usual obstacles (finance, building and pest clauses, and protracted negotiations).
Think about it: the world’s most valuable and rarest assets are sold at auction - fine art, classic cars, luxury jewellery. Why? Because auction sets the value in the open, with real competition. That is how true market price is achieved.
A Warning: Not All Auctions Are Equal
While auction is the gold standard for serious sales, the real estate industry is notorious for getting it wrong. Inexperience, laziness, and incompetence can derail an auction campaign quickly. If an agent does not know how to run a professional, buyer-friendly auction -everyone loses.
At Fisher, we treat auctions with the gravity they deserve. From pre-launch buyer education to on-the-day negotiation, our process is precise, evidence-based, and built to deliver premium results.
Thinking of Selling or Buying at Auction?
Do not risk it with anyone else. If you are considering auction - on either side of the transaction - speak to Fisher first.
We do not just run auctions. We run them properly.
